For IVY’s debut assortment being disclosed at the launch, Zahra’s inspiration comes from history’s totally different eras, manifest in styles that square measure classic and wearable. With “Simple is Beautiful” because the driving philosophy behind the complete, the launch assortment is being introduced in forty five distinct styles, during a vary of colors, cuts and silhouettes beside a capsule assortment of scarves.At its signature style core, English ivy by Zahra Saeed can endeavour to figure with and introduce dateless techniques like block printing, chicken kari, screen printing and ancient embroidery on a diversity of materials, from a day wear cottons to evening and occasion wear chiffons and silks. The terribly attribute of the complete demands fashion and style that’s classic, reasonable and wearable with a commitment to price for a patrons purchase.
A Pakistan-American, Zahra Saeed’s journey as a clothier started from a studio in New Jersey, USA in 2008 once she gave up her career as associate government vp of a mortgage banking financial organisation, to pursue a passion for fashion and style, that she had nurtured from childhood. during a short quantity of your time, Zahra’s fashion reach swollen hugely to include Islamic Republic of Pakistan, Europe, and therefore the geographic area with each complete stores and Zahra Saeed stockists.